The e-commerce industry has been changing the pattern of the country’s consumption market over the past few years.

The online shopping spree on this year’s November 11, also China’s ‘Singles’ Day’ Festival, smashed records, with e-commerce giant Alibaba ringing up sales of over 5 billion yuan.

On November 11, two local auto giants in Chongqing including Chang’an and Lifan opened stores on Tmall, offering attractive discounts. In addition, a group of real estate firms such as Wanke, Poly and China Resources also unveiled a series of promotions. (CQNEWS) (Translated by Liu Kan)