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Chongqing News

Watch games at Dangdai Lifan Theme Restaurant in new season

2018-01-08 09:45:44

In future, Dangdai Lifan will be closer to fans. (File picture)

CHONGQING (CQNEWS) -- What can a football club do? Participating in a professional league, selling football shirts, carrying out youth football training and providing derivative commodities may occur to the mind of most of the fans. However, as a fan of Dangdai Lifan, you may have a different experience in the future – you can sit in a restaurant themed on Dangdai Lifan, drink Dangdai Lifan beer, eat football-themed food and watch the Dangdai Lifan Chinese Super League away games. Before the game, you can also watch the sitcom performed by the club football girls “Meirenyu”…

The reporter learned from Dangdai Lifan Football Club recently that in the new season of the Chinese Super League, the Club would carry out comprehensive IP incubation focusing on “Dangdai Lifan”. In future, fans may exclaim: “It turns out that there are so many football derivatives!”

Football derivatives not limited to skirts and cups

Football skirt, training clothes, cup, scarf and umbrella are the most common football derivatives for the majority of Chinese football fans. At present, Dangdai Lifan Club has also launched such products, but in the Club’s future development plan, there are far more than those. Last year, the Club cooperated with relevant manufacturers in co-branding a beer. In future, it will launch more co-branded fast moving consumer goods.

According to Liu Hao, GM Assistant of Dangdai Lifan Football Club, “Next, we plan to build theme restaurant, bar, etc. Fans can watch away games of Lifan Dangdai there. The theme restaurant will be built into a second scene. The dishes at the restaurant will also be closely connected with the football theme and we’ll try to open a restaurant in every district.”

Comprehensive IP incubation of “Meirenyu” team

Do you still remember the beauty fans cheering for the football team in front of Zone 8 of the Chongqing Olympic Sports Center? In the new season, the Club will focus on building a “Meirenyu” football girls and launch football girls reality show.

Speaking of that, Liu Hao told the reporter: “There is no precedent in this aspect, so we need to complete it while exploring. Hope we could make good use of this IP.” (Translated by Huang Juan, Fathom Language Limited)

 

Editor:Jiang Yiwei