CHONGQING (CQNEWS) -- Recently, the activity “Chongqing 6.18 E-commerce Day” closed down. Chongqing Municipal Commission of Commerce held “Chongqing 6.18 E-commerce Day” big data conference. Account data shows that during "6.18", online value of retail sales in Chongqing is 5.037 billion yuan, which means online promotion takes effect. Sales and consumption grows simultaneously. In addition, there was a “strange” phenomenon during “6.18” period, according to the data, the male online shoppers to female ratio is 56:44, which means that the male online shopping population is higher than female.

During 6.18 E-commerce Day, the retail sales volume of Chongqing ranked No. 2 in the west of China

It was introduced that the promotion activity on “Chongqing 6.18 E-commerce Day” is obvious. The retail sales volume of Chongqing realized 5.037 billion yuan during June 1 to 18, ranking No.2 in the west of China, accounting for 10.57% in the entire retail sales of the west of China, increasing 0.5% compared with the January to May, increasing 28.75% year-on-year growth, higher 1.11% than that of the whole country.

Among them, the amount of substantial online retail sales was up to 4.095 billion yuan, and the amount of service online retail sales was up to 942 million yuan. The amount of food and health care, clothing, shoes and bags, 3C digital products ranked top three in substantial online retail sales. Meat cooked food, instant food, hot pot condiments were popular, 847 million yuan, 734 million yuan and 635 million respectively.

The data shows that the number of local brands in Chongqing accounts for 30.37% in the total brands, which is lower 17.69% than that in the west of China, and the brand building of Chongqing needs to be further promoted.

Resident in Chongqing like online shopping at night best, the male online shoppers to female ratio is 56:44

Data shows that during the “6.18”, the most popular products to Chongqing consumers are 3C products such as mobile phones, computers, air conditioners and so on. The districts with strong purchasing power in Chongqing are Yubei District, Jiulongpo District, Nan’an District, Jiangbei District and Shapingba District.

The time ordered for Chongqing consumers is mostly 22:00, and from 21:00 to 5:00 a.m., the amount of orders from Chongqing is higher than the whole website a day. People aged from 26 to 35 are the main force of online shopping, accounting for 37%. The male online shoppers to female ratio is 56:44, consumers with university degree account for 53%, and more than 55% of Chongqing consumers are sensitive to shopping comments, while 42% are sensitive to promotion.

Peak consumption of online stores and tourist attractions through online ticketing

Because the service combining online and offline became more obvious during the “6.18”, and thanks to the “Dragon Boat Festival” and “the World Cup”, the online catering was leading the service type consumption on “Chongqing 6.18”. Online catering is reach to 504 million yuan, accounting for 53.48%; online travel 191 million yuan, accounting for 20.28%. Games and telephone expenses, life services, entertainment and so on followed closely.

It is introduced that there appeared consumption peak when buying online tickets for offline stores and scenic spots. (Translated by Xu Pengfei, Fathom Language Limited)