(Photo provided by Xinshan Bookstore)

Why does Mr. Li open a brick-and-mortar bookstore in an era of increasingly popular e-reading? Li hui said, "We believe in the charm of paper books." According to Tmall's 2017 industry white paper, Chongqing ranks 6th in the list of the "TOP 10 cities for book purchases", Li said. "This shows the potential of the Chongqing book market. Chongqing people love reading books, so we hope to attract those who like to shop online to go to bookstores."

(Photo provided by Xinshan Bookstore)

"Xinshan Bookstore opens from 12:00 AM to 12:00 PM. We welcome and hope to cultivate night readers in Chongqing and create a paradise for lonely people in the city." Li hui said that those lonely souls in the night may not love the noise of singing any more, but when they retreat into the good night,the lights will be out. Xinshan Bookstore will be open until midnight to leave a few lights for them, just as the tower by the sea, the book home to the homeless.

In addition, the Opening Exhibition of Xinshan Bookstore "Shanghai contemporary paper-making art exhibition" was also opened on 28th. People can come to the scene and feel the charm of movable-type printing. (Translated by Qiu Shasha, Fathom Language Limited)