BEIJING, Jan. 20 (Xinhua) -- A newspaper survey has showed that while more than 84 percent of Chinese say they like TV programs on culture, especially Chinese culture, such programs are of greater appeal to younger generations.

The survey, which polled 2,010 people and was published by the China Youth Daily in the past week, found such programs were most popular among the "post-90s generation" -- people born in the 1990s. A total of 87 percent of this group expressed their love for such programs.

And 55.7 percent of the respondents said they could "feel the beauty" of traditional Chinese culture in such shows, and more than half of the people surveyed also said they found such programs "very interesting," according to the survey.

Wei Pengju, director of the cultural economics institute with the Central University of Finance and Economics, attributed the success of such shows to accurate market positioning, and support and promotion from the government and mainstream media.

Wei said he believed that Chinese TV audience are no longer easily contented with mediocre variety shows.