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Chongqing News

Bookstores, new web celebrity attractions of Chongqing

2019-04-18 10:35:56

CHONGQING (CQNEWS) -- There is a bookstore named Zhongshuge in Yangjiaping Business Center, Jiulongpo District. It has become a popular tourist attraction favored by readers and visitors. People constantly come and go even at dinner time. “It is not only a bookstore, but a tourist attraction.” The staff of Zhongshuge said. He has seen such a scene from the first day of operation.

Bookstores like Zhongshuge which is a fusion of readers and tourists are easily to be seen in Chongqing. Both state-owned and private bookstores are thriving in urban Chongqing, even Dangdang, an online bookstore has opened its first offline flagship stores in Jiefangbei.

Bookstore becomes must-go for visitors

Private bookstore is an important component of Chongqing offline bookstores. Most of the private bookstores focus on the orientation of “Exquisite, Careful and Unique”.

Clessence Bookstore is compared to the “Cultural Landmark” of Chongqing. Yang Yi, the owner of the bookstore said that its operation has been stable without ups and downs in the past years. Last year, about 200,000 books were sold, children's books and literature and history books were the majority.

Women account for about 60% of consumers of the bookstores, mostly born in the 1980s and 1970s. “Two – thirds of reader are in the two age brackets.” This phenomenon may be related to the its market positioning on humanity books.

As a cultural landmark of Chongqing, visitors prefer to come and take photos here. You can always see visitors with luggage and handbags in the store. According to Yang Yi, many "web celebrities" come with a photographer, they take photos and shoot videos here. Visitors come to the bookstore after reading guide online. In recent years, the bookstore has also welcomed a lot of film and television crews, according to Yang Yi.

Dongchuan Bookstore has a history of 20 years. The quiet environment has attracted a lot of students to read and buy books. According to He Zhihui, students are the majority of consumers and education instruction books and literature and history books sell best.

Different from web celebrity bookstore's business strategy, Dongchuan Bookstore is more inclined to provide a pure land for people who really love books. The bookstore strives to make the environment quieter and more comfortable, the books more high-grade and knowledgeable. They are considering opening a branch store in Danzishi. (Translated by Luo Juan, Fathom Language Limited)

Editor:Jiang Yiwei