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Chongqing News

Integration of culture & tourism for “Liangjiang Tour”

2019-05-10 10:11:08

Chuanjiang Haozi (the working songs singing by trackers) is the first batch of national intangible cultural heritage project in Chongqing.

CHONGQING (CQNEWS) -- Let’s look forward to the combination of intangible cultural heritage and tourism. Established by the cooperation of Chongqing Passenger Liner Co., Ltd. and Sichuan Fine Arts Institute, the Chuanjiang Haozi Cultural & Creative Design – Jiangzhouzi Theme Project Studio will make the research & development and design focusing on Chuanjiang Haozi, a national intangible cultural heritage. Then, tourists who make an appointment for Liangjiang Tour will not only enjoy the scenery along the Yangtze and Jiangling Rivers, but also experience various cultural customs on board.

The on-going performance of "Chuanjiang Haozi".

Chuanjiang Haozi, spread in river areas for a long time in China, is the first batch of national intangible cultural heritage project in Chongqing. The Chongqing Passenger Liner is the inheritance and protection unit of Chuanjiang Haozi and its relevant person in charge said that they had made the scene drama "Chuanjiang Haozi" on board jointly with the inheritors of Chuanjiang Haozi so as to let tourists experience intangible cultural heritage in an intimate way. The performance has gotten the super like from audience.

Establishment scene of Chuanjiang Haozi Cultural & Creative Design – Jiangzhouzi Theme Project Studio

"We hope to combinate the element of intangible cultural heritage like Chuanjiang Haozi into Liangjiang Tour, in an attempt to explore the integration effect of culture + tourism and improve the quality of Liangjiang Tour." The person in charge said that tourists who make an appointment for Liangjiang Tour will not only enjoy the scenery along the Yangtze and Jiangling Rivers, but also experience various cultural customs on board. (Translated by Jiang Yuling, Fathom Language Limited)

Editor:Jiang Yiwei