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Chongqing News

Xi’an favored by more tourists for popular TV series

2019-07-26 10:12:26

CHONGQING (CQNEWS) -- TV series “The Longest Day In Chang’an” goes viral on the Internet. The data showed that tourists to Xi’an increased sharply in these days. Ctrip conducted a random survey of nearly 1,000 netizens and found that 42% tourists who had visited Xi’an said they were influenced by the popular TV series, and 15% tourists came to Xi’an just to visit the shooting places. 59% tourists who haven’t gone to Xi’an said that they would visit Xi’an later to know its prosperity. According to the data, Top 10 tourist source cities of Xi’an tourism are Shanghai, Chongqing, Nanjing, Chengdu, Beijing, Wuhan, Guangzhou, Tianjin, Hangzhou and Jinan.

A photo of the data

Film and television promote tourism and tourists are looking forward to visiting Xi’an with Ma Boyong (Marberionius)

How to appreciate the charm of Xi’an described in TV series? Will tourists be interested in the suggestion that if Ma Boyong, the author of “The Longest Day In Chang’an” personally show them around Xi’an? About 70% respondents expressed their interest toward it. They are looking forward to visiting Xi’an with Ma Boyong and hearing about the author’s unique understanding of Xi’an.

Will tourists be interested in tourism products designed by Ma Boyong personally? The data showed that 32% tourists must choose the products designed by Ma Boyong, and 55% tourists said that products designed by the author would be more competitive.

Film and television literary works influence all aspects of people’s life. According to the analysis of Ctrip tourism experts, the survey results showed that tourism in China has entered a completely new stage. The travel mode and motivation of Chinese people are changing, among which the most important influence is film and television literary works.

A photo of the data

Popularity of Xi’an increase by 106% with most people coming from Shanghai, Chongqing and Nanjing

Since July, the number of travelers who signed up for package tours, independent travel, tailored travels and other Ctrip products to Xi’an increased by 106%. Top 10 tourist source cities of Xi’an Tourism are Shanghai, Chongqing, Nanjing, Chengdu, Beijing, Wuhan, Guangzhou, Tianjin, Hangzhou and Jinan. During the summer holiday, tourists for family tour becomes the majority, accounting for 62%. Many parents plan to visit Xi’an with their children. (Translated by Mao Qiao, Fathom Language Limited)

Editor:Jiang Yiwei