ALXA, Oct. 1 (Xinhua) -- The 14th annual FB-Life Alxa Hero Festival kicked off on Tuesday afternoon in the Tengger Desert of Alxa League, north China's Inner Mongolia Autonomous Region.

A total of 50 activities were scheduled during the five-day off-road festival, such as Team-3 challenge, all-terrain vehicle grand prix, Team-3 relay and music carnivals.

Overlapping with China's week-long national day holiday from October 1 to 7, the festival attracts not only off-road enthusiasts but also tourists to enjoy the races.

"This year's event is even more exciting, it's worth a thousand miles to see," said Li Xiuzhu, who has took part in the festival twice.