A girl playing the Guzheng (a 21-or 25-stringed plucked instrument)

CHONGQING (CQNEWS) -- Accompanied by melodious music, handsome men and beautiful women in all kinds of Han Chinese clothing sat around the steaming hotpot, enjoying hotpot food. During the 11th China (Chongqing) Hotpot Food and Culture Festival, the “Han Chinese clothing Hotpot Party” attracted many visitors. The idea came from Li Xinyu, a post-1995 guy. This successful attempt also confirmed his idea to spread Chongqing hotpot and Chinese culture to all corners of the world.

Dinners in Han Chinese Clothing eating hotpot

As a brand of Chongqing, Chongqing hotpot has long been the main force of Chongqing catering industry to "go out". In recent years, Chongqing hotpot enterprises are increasingly expanding overseas. According to the data from the Chongqing Municipal Commission of Commerce, at present, many local hotpot enterprises, such as Little Swan, Qinma, Dezhuang and Liu Yishou, have opened more than 200 stores overseas, distributed in more than 20 countries and regions, including the United States, Singapore, Russia, Australia, Canada and Laos.

After graduation, Li Xinyu gave up other jobs and business opportunities and decided to return to Chongqing and become the new generation leader of Qinma Hotpot. Qinma Hotpot is the first batch of hotpot stores to operate stores overseas. At present, more than 10 hotpot stores have been opened in the United States, Canada, New Zealand, Australia, South Korea and other places.

"When I was studying abroad, I found that hotpot was very popular abroad, and foreigners were very interested in Chinese traditional culture. However, due to lack of understanding, there are also some misunderstandings. I hope to combine culture with catering and let Chinese food and culture ‘go global’," said Li Xinyu.

On the one hand, he planned to increase the number of stores in major cities overseas and integrate Chinese cultural elements into the decoration. On the other hand, for example, during Chinese traditional festivals such as the Spring Festival and the Mid-Autumn Festival, there would be some experience activities for foreign consumers experience to learn about Chinese food and culture. "I want to let foreigners know more about Chinese culture through this kind of friendly way," Li Xinyu said. (Translated by Luo Juan, Fathom Language Limited)