Consumption data of citizen’s during the shopping carnival (Picture provided by TMALL)

CHONGQING (CQNEWS) -- 268.4 billion! At 0 o'clock on November 12, the turnover of TMALL 11. 11 Shopping Carnival was fixed at this figure. The trading volume of Chongqing reached 5.79 billion yuan, up 25% from last year, ranking 16th nationwide. It is noteworthy that Chongqing's foreign sales reached 1.39 billion yuan, up 97% from last year.

From the ranking of trading volume, Yubei District ranked first, with a total of 1.02 billion yuan. Jiulongpo District, Shapingba District, Nan'an District and Jiangbei District came next in turn, with the purchase of RMB 550 million, RMB 549 million, RMB 513 million and RMB 480 million respectively.

In terms of the age of consumers, the post-90s are the main force, accounting for 41%. They were followed by those born in the 1980s, 1970s, 2000s, 60s and 50s, accounting for 28.4%, 15%, 9.3%, 5% and 1.3%, respectively.

What do Chongqing people like to buy online? The preferences of each age group were different. The post-00s were most likely to buy pants, casual shoes, sweaters, cotton-padded clothes and mobile phones. The post-90s were most likely to buy mobile phones, down jackets, facials, trousers and woolen jackets. The post-80s were most likely to buy pants, down jackets, cell phones, facial care kits and bathroom accessories. The post-70s were most likely to buy pants, bathroom accessories, down jackets, sofas and woolen jackets. The post-60s loved to buy pants, down jackets, bathroom accessories, woolen jackets and mobile phones. (Translated by Luo Juan, Fathom Language Limited)