CHONGQING (CQNEWS) -- The Spring Festival is coming, and are you still working? Tourists come in great numbers to Chongqing scenic spots, such as CRT Liziba Station. The traffic flow on each main road is continuous and slow. This Spring Festival is different from the previous.

Such different scenes have already shown in Baidu big data, and Baidu has published Lucky Spring Festival: Baidu App. 2020 Spring Festival Big Data. Big data makes Baidu the most suitable platform to observe and record the changes in Chinese New Year habits.

New phenomenon

The post-90s generation plays a key role in working during the Spring Festival

The Report shows that the traditional habits about the Spring Festival are changed gradually: people eat a more diverse diet and “A Bite of Globalization” is starting; the entertainment style is more individual, and the demand for online entertainment is increasing year by year; it is more convenient to travel during the Spring Festival, Sanya is the most attractive scenic spots in China, and the four-hour flights abroad are the most popular.

It is worth noting that the post-90s account for 44% of the age distribution of people who pays attention to topics related to the “Spring Festival Gala”. In fact, it is a normal operation for the post-90s to "mock" the last year's Spring Festival Gala, and search this year's gala program list. 

During this Spring Festival, young people are also starting to fret about their work. As more and more post-90s people start to work, the post-90s have gradually become the main force for working overtime during the Spring Festival. The Report shows that the post-1990 generation accounts for 80%, which is the main group working overtime in the distribution of people concerned about "working overtime" during the Spring Festival.

New changes

The popularity of "reverse Spring Festival travel rush" has increased fivefold year-on-year

Due to Internet and ideological changes, the old problem of "difficulty to go home" during the Spring Festival has eased.

The Report shows that the problem of “difficulty to buy tickets” has eased obviously compared with that of last year. On the one hand, the popularity of "reverse Spring Festival travel rush" has increased fivefold year-on-year, and more and more people choose to avoid the peak of Spring Festival travel rush. Beijing is the first choice. On the other hand, the online ticket buying system is improved.

The data is the same with that in 2020 Spring Festival Travel Rush Forecast Report published by Baidu Map. Chongqing, Beijing, Guangzhou, Chengdu, Shanghai, Shenzhen, Hangzhou, Xi'an, Changsha and Zhengzhou are expected to be among the top 10 destinations for the reverse travel rush. Seven of them are also the top 10 most popular cities to move out of, and the phenomenon of big cities turning into "empty cities" will change during this Spring Festival.

New trend

Chinese people starts global New Year shopping

Buying Spring Festival goods is an important traditional activity of every Spring Festival, which is reflected in Baidu's Spring Festival Big Data Report. The biggest change of this year's Spring Festival goods is "A Bite of Globalization and More Diversified Consumption".

From cherry in previous years, to this year's Boston lobster, sturgeon and others, the New Year goods appear a globalization, the diversification trend. Foreign goods are popular and domestic goods are still hot. The Report shows that the popularity of "domestic" products increases by 1504% year on year from 2018 to 2020. White Rabbit, Hsu Fu Chi, Maotai and other time-honored brands are very popular as Spring Festival goods. (Translated by Liu Hongyan, Fathom Language Limited)