CHONGQING (CQNEWS) -- Liu Lei is from Fengdu, Chongqing. In 2017, he and his wife Li Xia, who also worked at the construction site, took short videos of their daily life and shared them on the Internet. Gradually it became an instant hit. The couple are good at discovering the beauty of life. They support each other. The days in which they seek joy amid hardship has moved countless netizens, giving them the title “the most beautiful couple at construction site”. Now, the couple, as social media celebrities, are also making efforts to their hometown's poverty alleviation.

On June 13, in the Poverty Reduction Headquarters Office, Sanjian Township, Fengdu, a lively live stream of poverty alleviation with goods was underway. In addition to local poverty alleviation cadres, there is also two special hosts, Liu Lei and his wife Li Xia. As a native of Fengdu, Liu Lei felt honored to be able to participate in the influencer marketing on the rural products for their hometown. He said that although his personal strength is limited, he hopes to contribute to poverty alleviation in his hometown.

In this influencer marketing of goods for poverty alleviation, many delicacies including delicacies that Liu Lei eat since he was young were sold. Everything here is connected with Liu Lei’s full affection for his hometown.

Two days before the broadcast, Liu Lei shot a short video and posted it online to warm up the event. During the nearly 2-hour live broadcast on that evening, the “hosts of poverty alleviation cadres”, hosts from CQNEWS and web celebrity couple Liu Lei and Li Xia had attracted more than 1.23 million net users to watch and sold 564,700 yuan of special agricultural products of Fengdu.

Liu Lei and Li Xia shot short videos about their daily life and shared them online, which have been loved by millions of net users. They have 4.8 million followers and their videos have gained nearly 50 million thumb ups on Tik Tok. They deserves the name as “web celebrity”.

Liu Lei is from Fengdu, Chongqing, and his wife, Li Xia, is from Guizhou. They both are from rural families. A few years ago, they worked on construction sites in Fujian Province as waterproofing workers for several years. They returned to Chongqing last year. Works they mainly do on construction site is to carry steel tubes and cement, and to do leak-proofing and filling jobs.

Although the work on the construction site is hard, but they still strive to make a living together, which is the true meaning of ordinary life. In this picture, the expression in Li Xia’s eyes to Liu Lei can make you feel the deep affection between even from the screen.

They have shot new videos about workers on the construction site. The work on the construction site is hard, and workers will sit close together to share the happiness in spare time. The videos shot by Liu Lei and his wife make more and more people to pay attention to these ordinary but great hard-working workers.

Although the couple are always covered in dust at work, the meals they share, the short rest they take and the conversations they have after work make their life great. These moments of daily life let many netizens claim that though the environment is difficult, the love that support them to struggle together makes them envious.

When it comes to their plan, Liu Lei said that for they have been busy over the years, he hopes that he will take a trip with Li Xia after the epidemic is over. Meanwhile, he hopes that netizens will always like their short videos. They are willing to make efforts to poverty alleviation of their hometown if there is still an opportunity to make influencer marketing. (Translated by Mao Qiao, Fathom Language Limited)