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Chongqing News

Big data about Chinese Valentine’s Day gifts

2020-08-27 13:02:36

CHONGQING (CQNEWS) -- The annual Chinese Valentine’s Day was the time for caring boys to show their love. Baidu released the big data of searching on Chinese Valentine’s Day to analyze the searching behaviors of males on that day. The data show that the caring boys are more concentrated in Guangdong, Zhejiang and Jiangsu. Specifically, for males in Chongqing, the popularity of searching for “lipsticks” was among the top in China.

In the regional distribution of Chinese Valentine’s Day-related search terms over the recently 7 days, caring boys in south China had a prominent performance. Guangdong Province, Zhejiang Province and Jiangsu Province ranked the top 3, and Shandong Province ranked the fourth place in China, becoming the “Pride of North China”.

As for the sense of ceremony, the big data of searching also show that the caring boys in south China are also better at it. Among the popularity of searching for “Chinese Valentine’s Day surprise” and “Chinese Valentine’s Day gift”, caring boys in Hangzhou like preparing gifts and surprises the most, while the “henpecked” in Chengdu are also on the list because they dote on girlfriend, ranking the third.

Caring boys in south China are quite familiar with the tricks of gifts that lipsticks and bags are never superfluous. Most of the people searching for “lipsticks” and “bags” were caring boys in south China. It seemed the complex color codes of lipsticks and a variety of bag brands tested the boys’ connoisseurship. Among them, the popularity of searching for “lipsticks” of Chongqing boys was in the top of the ranking.

The data show that from the aspect of age, caring boys are mostly born in the 1980s and 1990s. Among them, boys aged at 25 valued the Chinese Valentine’s Day gifts and surprises the most, while the “front waves” were unwilling to admit themselves outdone that boys aged at 34 ranked at the top of the age list of searching for “Chinese Valentine’s Day”-related contents.

People in the fast-pace Beijing, Shanghai and Guangzhou only care about working and not understand romance? However, the big data of searching show that the boys in the first-tier cities are good at it actually. In the city list of search for “how to celebrate the Chinese Valentine’s Day”, Shanghai ranked the first; in the list of searching for key words such as “Chinese Valentine’s Day confession” and “what to do if girlfriend cries”, Guangzhou ranked the first.

Through the analysis on big data of searching for these key words, it is not difficult to find the nature of caring boys in the first-tier cities such as Beijing, Shanghai and Guangzhou: boys in Beijing are good at making arrangements; boys in Shanghai pamper girlfriends; and boys in Guangdong are the most romantic. Generally, people in Beijing, Shanghai and Guangzhou still believe in love, but people in Shenzhen still care for work on the Chinese Valentine’s Day, working overtime till late. (Translated by Huang Juan, Fathom Language Limited)

Editor:Jiang Yiwei