Delivery of packages by staff (Picture provided by JD.com)

CHONGQING (CQNEWS) -- Recently, the Jingdong Regional Consumption Report of Double 11 was released. The report contains detailed statistics on the various sales data across the country during this year’s Double 11 period and provides a detailed interpretation of the current consumption situation across the country in terms of purchasing power, regional division, sinking market and other dimensions. According to the data, Chongqing ranked 14th in the country (provincial level) in terms of purchasing power during the 2020 Jingdong Double 11 period, with rapid year-on-year growth in turnover performance.

From a regional perspective, the main districts with the strongest purchasing power in Chongqing are: Yubei District, Shapingba District, Jiulongpo District, Nan’an District, and Jiangbei District; and the townships and towns with the strongest purchasing power in Chongqing are: Daxuecheng, Caijiagang Town, Huxi Sub-district, Chenjiaqiao Sub-district, Lianglu Sub-district. However, the dark horse area in terms of the amount of orders placed is Yunyang County. At the same time, according to the province’s user profile, 48% of the province’s users are women and 63% are young users.

It’s worth noting that Chongqing has also performed strongly in the sinking market, with household goods turnover up 27 times year-on-year. In 2020, Jingdong has upgraded its Efficiency Improvement Plan of “Express Service within 24 hours for Thousands of Counties and Towns”. It has been continuing to lay out new logistics infrastructure and create storage model for lower-tier cities and key counties and towns, thereby enhancing the delivery of logistic and service efficiency of county, township and village and promoting inclusive urban and rural logistics. (Translated by Wang Huixin, Fathom Language Limited)