Live awarding session. (Photo provided by the organizer)

CHONGQING (CQNEWS) -- In order to enhance the connection of Chongqing hot pot, drive the learning and innovation of Chongqing enterprises, and boost the influence of Chongqing hot pot in the country, Chongqing Hot Pot Association, Huotianxia Platform and others have jointly launched the Chongqing Hot Pot Brand Star Program. The activity took half a year to come to an end, and recently the results of the selection was released. Let’s check it out!

The Star Program has attracted more than 1,000 Chongqing hot pot brands nationwide since its launch in April this year, with more than 1,600 hot pot brand leaders participating in on-site training and online learning, and a total of 3,990,068 votes for hot pot brand popularity voting.

49 Chongqing hot pot brands stood out and won the honors of “Learning Star”, “Innovation Star” and “Popularity Star” of Chongqing hot pot brands respectively. Among them, nine brands representing the strength and potential of Chongqing hot pot - Chongqing “popular hot pot group” announced the official debut, they include Peijie, Liuyishou, Zhou Sixiong, Haoyu, Qinma, the Master Pao, Zhu Guangyu, Hou Huoguo, and Nuhuo Baling.

It is learned that all the Chongqing hot pot brands participating in the Star Program will be collectively presented at the “10,000 People Hot Pot Banquet” and “Hot Pot Avenue of Stars” at the 13th China (Chongqing) Hot Pot Food and Culture Festival at the end of October, and the member brands of the Chongqing Popular Hot Pot Group will make a grand appearance on the Hotpot Festival site.

He Yongzhi, president of Chongqing Hot Pot Association, said that in recent years, the competition between national hot pot brands is increasing day by day, and the brand marketing awareness of Chongqing hot pot enterprises is generally weak, which makes the development of Chongqing hot pot enterprises crowed with the sense of crisis and urgency.

It is reported that the selection lasted six months with a comprehensive display of Chongqing hot pot “star” appearance and “star” potential. Subsequently, it will also integrate domestic and international quality resources to launch Chongqing “popular hot pot group” nationwide, so that Chongqing hot pot can step into the national market and the world can see the new changes and new development of Chongqing hot pot. (Translated by Wang Junli, Fathom Language Limited)