Poster from Sichuan Fine Arts Institute selected as official poster of Beijing Winter Olympic Games
Poster “Connecting the World with Passion”. (Photo provided by the interviewee)
CHONGQING (CQNEWS) -- Recently, the Beijing Organizing Committee for the Winter Olympic Games officially released the posters for the 2022 Beijing Winter Olympic Games. The reporter learned that the work “Connecting the World with Passion” created by Zhang Suyun, a student of Sichuan Fine Arts Institute, under the guidance of her mentor Yan Li, has successfully become one of the final 11 sets (pieces) of works. How can the work be selected? Where does the idea come from? The reporter had a dialogue with the creator.
Selected: The girl from Sichuan Fine Arts Institute make the five Olympic rings and Chinese knots closely connected with each other
To further enhance public participation and enrich the diverse artistic styles of the Winter Olympic propaganda posters, the Beijing Winter Olympic Organizing Committee launched a call for the Beijing Winter Olympic Games propaganda posters at the Beijing International Design Week on September 21 last year.
Zhang Suyun’s “Connecting the World with Passion” was finally selected for these promotional posters.
It is learned that this poster design adheres to the Olympic concept of “wonderful, extraordinary, and excellent”, takes sports as the theme, takes culture as the carrier, and adopts design elements such as “Olympic Rings”, “Snowflakes” and "Chinese knots”. While reflecting China’s hospitality, it shows the Olympic spirit of connecting the Olympic Games with the world and building a better world together.
The reporter noticed that Zhang Suyun’s design is simple and clear: the bright red background color plus the huge white Chinese knot has a considerable visual impact. And if you take a closer look, you will find that there is a “universe” inside: the five core circles of the white Chinese knot happen to be the colors of the Olympic rings, and they are intertwined with other white parts, and because of the gradual change design, it feels as if the five Olympic rings have been “woven” into the Chinese knot; correspondingly, the five hanging spikes under the Chinese knot have also been designed as the colors of the Olympic rings. At the same time, eight white “arrows” facing the Olympic rings are symmetrically distributed around the Chinese knot, which is a symbol of snowflakes.
Creativity: Making the Chinese knot be “locked” with the Olympic rings
The Beijing Organizing Committee for the Winter Olympic Games called Zhang Suyun in May this year to inform her that the first draft was selected. At that time, she was both surprised and pleased. “To be honest, we were all surprised to be selected.”
After hearing the news, Yan Li, Zhang Suyun’s mentor, a graduate tutor majoring in cultural and creative design at the Sichuan Fine Arts Institute, was also quite surprised, because in her opinion, in Zhang Suyun’s draft at that time, the lines of Chinese knots were too thin. The effect of the “interweaving” of the five Olympic rings has hardly been achieved yet. “Creativity is good, but the graphic language is weak and the visual impact is not enough.” Yan Li said that the amendment she gave at that time was to thicken the lines, the Chinese knot and the Olympic rings should be “locked” together, and the symbol of snowflakes was also added after that.
Zhang Suyun wanted to design on “conveying Chinese traditional culture” from the very beginning, and the initial idea took only about 20 minutes to take shape.
It is not easy to stand out. According to the data provided by the Beijing Organizing Committee for the Winter Olympic Games, in the previous solicitation, more than 100 design institutions and art and design colleges across the country submitted 1565 sets (pieces) of works. After many rounds of selection, deepening revision, duplicate checking, etc., 11 sets (pieces) of excellent design works including “Connecting the World with World” were selected.
Zhang Suyun (right), a student from Sichuan Fine Arts Institute, and her tutor, Yan Li.
Next, according to the previous plan, as the Beijing Winter Olympic Games is approaching, people will see these posters more frequently in transportation hubs such as airports, high-speed rail stations and crowded places such as large business districts. (Translated by Wang Junli, Fathom Language Limited)