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Chongqing News

2021 Hotpot Industry Big Data Analysis Report released

2021-10-19 13:20:49

2021 China Hotpot Industry Conference was held in Chongqing, where 2021 Hotpot Industry Big Data Analysis Report was released.

CHONGQING (CQNEWS) -- Recently, the 2021 China Hotpot Industry Conference was held in Chongqing, where guests discussed the development of the hotpot industry.

On the conference spot, the China Cuisine Association released the “2021 Hotpot Industry Big Data Analysis Report” : among various hotpot categories, the Sichuan and Chongqing hotpot system belongs to the mainstream category, whose top brands are easy to scale up its operation with extensive chain stores spread out.

Among the hotpot ingredients, beef, pork and leafy vegetables residing in the top 5 ingredients are generally accepted and loved by consumers. Beef is well-loved in Cantonese hotpot, while Northern-style hotpot features mutton slice.

In terms of consumer preference, dinner is the main consumption scenario for hotpot consumers. Brown sugar patties, small crispy pork and iced jelly also became popular snacks to accompany meals.

The Report points out that with the advance of Internet +, the hotpot catering industry pays more attention to user experience. Hotpot business channels are also accelerating diversification. “The epidemic has reduced the number of restaurant consumers and accelerated the development of hotpot to takeout and retail. For example, self-heating hotpot and hotpot condiment has been launched for retail, and so on.” Wu Jian, director of the China Catering Industry Research Institute, mentioned that in terms of marketing, the hotpot consumer experience is also upgrading.

In the context of the construction of the twin-city economic circle in the Chengdu-Chongqing region, how to integrate the development of Sichuan and Chongqing hotpot? Fu Longcheng, president of the China Cuisine Association, suggested that it should develop in the aspects of characteristics, brand, chain, scale and standardization, and form industrial interaction and coordinated development at the same time. (Translated by Wang Junli, Fathom Language Limited)

Editor:Jiang Yiwei