CHONGQING (CQNEWS) -- Recently, “the 2022 Nanbin Night Life Festival” came to a successful end. The event integrated online and offline consumption models, innovatively creates the “Nanbin Night Life” consumption IP, launched special content such as supermarkets and “Nanbin Night Life” video check-in guide, and carried out 24 consumption promotion activities, and drove communities along Nanbin Road to achieve 1.96 billion yuan.

Multi-channel to create “Nanbin Night Life” IP

The event launched the “Nanbin Night Life” logo, and linked 15 characteristic consumption scenarios such as Caribbean Sea World and Landmark Riverside to jointly create a series of “Nanbin Night Life” activities, including the summer cool season and the 2022 Nan’an Public Fitness and Sports Festivals and other themed activities.

During the event, stops will be set up at Jinhui Tongyuan Road Nanbin First Avenue, Dongyuan 1891, Longmenhao Old Street, Chongqing Forbidden City Southward Relocation Museum, and Landmark Riverside Park for free for citizens. In the bus, “Nanbin Night Life Tourism Map” will be distributed to introduce the series of activities of “Nanbin Night Life”. Relevant statistics show that nearly 12,000 people took the sightseeing buses.

Up to now, the promotional video of “Nanbin Night Life Show” has been played more than 180,000 times on various platforms, among which the topic “Nanbin Night Life” has been played more than 10.91 million times on Douyin platform.

The multi-mode consumption scale has reached 280 million yuan or more

Under the normalized epidemic prevention measures, more than 7 million people visited Nanbin Road, and 1.96 billion yuan was achieved by the communities along the route. At the same time, relying on the government’s millions of consumer coupons during the Nan’an City Discount Shopping Festival to leverage the global night-time consumption. The consumption scale has reached more than 280 million yuan. During July 15 to 20, the sales volume of Landmark Riverside Park increased by 95% year-on-year.

The map game was tailored according to the characteristics of Nan’an District. During the event, more than 218,000 people clicked to use the mini program. Citizens played fun games, received welfare red envelopes, and visit the characteristic scenes of Nan’an in the “Nanbin Night Life Consumption Map Mini Program” to build a new consumption scene integrating people, goods, markets and entertainment, boosting the integration of online and offline consumption and promoting new consumption upgrading.

(Translated by Luo Juan, Fathom Language Limited)