On November 3rd, the 'Chong Qing' series of beer, in new-look packaging, officially made its debut.

The red-dominated new-look with a 'hot pot' design represents Chongqing’s fiery passion.

From October 20th to November 2nd, over 300,000 Chongqing residents participated in a vote for the beer's 'new clothes'. Among the three candidate designs were an 'auditorium', 'bridge', and ‘hot pot’, the latter of which won in a landslide victory.

It is reported that although the Chong Qing Beer will now have a new look, the price will remain unchanged. (CQNEWS)