Marketing story of the beautiful couple at construction site
CHONGQING (CQNEWS) -- Liu Lei is from Fengdu, Chongqing. In 2017, he and his wife Li Xia, who also worked at the construction site, took short videos of their daily life and shared them on the Internet. Gradually it became an instant hit. The couple are good at discovering the beauty of life. They support each other. The days in which they seek joy amid hardship has moved countless netizens, giving them the title “the most beautiful couple at construction site”. Now, the couple, as social media celebrities, are also making efforts to their hometown's poverty alleviation.
On June 13, in the Poverty Reduction Headquarters Office, Sanjian Township, Fengdu, a lively live stream of poverty alleviation with goods was underway. In addition to local poverty alleviation cadres, there is also two special hosts, Liu Lei and his wife Li Xia. As a native of Fengdu, Liu Lei felt honored to be able to participate in the influencer marketing on the rural products for their hometown. He said that although his personal strength is limited, he hopes to contribute to poverty alleviation in his hometown.
In this influencer marketing of goods for poverty alleviation, many delicacies including delicacies that Liu Lei eat since he was young were sold. Everything here is connected with Liu Lei’s full affection for his hometown.
Two days before the broadcast, Liu Lei shot a short video and posted it online to warm up the event. During the nearly 2-hour live broadcast on that evening, the “hosts of poverty alleviation cadres”, hosts from CQNEWS and web celebrity couple Liu Lei and Li Xia had attracted more than 1.23 million net users to watch and sold 564,700 yuan of special agricultural products of Fengdu.