“Wintersweet Fairy” in Chongqing
CHONGQING (CQNEWS) -- Deng Jihui is at her busiest when the wintersweet opens in winter. She was born after the generation of 1985 and grew up in Jingguan Town in Beibei, Chongqing, “Hometown of Wintersweet in China”. With her own efforts, Deng Jihui has brought the wintersweet of Beibei Jingguan to the whole country, and she is also known as the “Wintersweet Fairy” by local flower growers.
Deng Jihui once worked as a florist and founded a floriculture training school. In 2016, she brought a bunch of wintersweet to a floral show in Guangzhou, where the crowd praised the beauty of the flowers; however, they did not know the name of the small yellow flower and where it came from. She was a little lost at that moment. Wintersweet is the pride of her hometown, but why did people not know it? Deng Jihui decided to return to Chongqing.
The history of planting wintersweet in Beibei Jingguan Town in Chongqing, “Hometown of Wintersweet in China”, dates back to the Ming and Qing dynasties, when flower growers relied on wintersweet to support their families for generations. However, the sale of Jingguan wintersweet has been limited to a 100-mile radius due to geographical and other factors, so Deng Jihui wanted to change all that. During the winter, she often visited various wintersweet plantations and talked to the growers to learn more about the characteristics of wintersweet in Jingguan Town and to find ways to enhance sales. She was also commissioned by florists from out of the town to purchase some wintersweet on behalf of them and to help with shipping.