In 2018, Deng Jihui returned home officially to start her own business, believing strongly that Chongqing’s wintersweet could be sold far and wide across the country. A wintersweet seedling grows for three years before it is able to flower. In the early days of her return, she witnessed a flower grower cutting down a dozen-year-old wintersweet tree on the grounds that it was “not profitable”. The low price of flowers hurts growers. The only way to preserve these wintersweet plantations is to make it more valuable. As a result, Deng Jihui went door-to-door to negotiate with flower growers and took the initiative to increase the purchase price.

Bunches of wintersweet are boxed and packed, and most of them are shipped to wholesale flower markets in Beijing, Shanghai, Guangdong and other parts of China via shipping, while a small number are made into creative wintersweet products and retailed to wintersweet lovers. The majority of wintersweet from Beibei Jingguan and the surrounding towns were bought by Deng Jihui’s team this year, totaling around 50,000 bunches and 500,000 stems.

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