Beibei wintersweet, represented by chimonanthus praecox, has pure yellow, unadulterated flowers with a strong fragrance. For building the wintersweet sales industry chain, Deng Jihui has signed with more than 50 flower growers and cooperated with hundreds of flower growers on the supply side, connecting the national wintersweet distribution channels. She has also created and hosted “Jingguan Cup” Traditional Flower Arrangement Competitions three times to raise the profile and added value of wintersweet.

A bunch of wintersweet brings warmth and vividness to a gloomy winter day. The wintersweet blossom season coincides with New Year’s Day and Spring Festival. Aiming at the gift market of the “two festivals”, Deng Jihui, as a senior florist, has also developed a variety of creative wintersweet gift boxes, with prices ranging from RMB 68 to RMB 198, which gives wintersweet a higher price and also enchants the purchasers.

“Not only do I want to make wintersweet more beautiful, but I want to grow and sell it better.” As the inheritor of the intangible cultural heritage of Jingguan Flower Arrangement Art in Beibei District, Chongqing, Deng Jihui is seeking a new breakthrough by inviting experts in agronomy and forestry to guide flower growers to grow better wintersweet; she is also developing floriculture training, wintersweet tea, and hosting “Jingguan Cup” Traditional Flower Arrangement Competitions... “The Economic Picture of Wintersweet” in the mind of the “Wintersweet Fairy” is becoming bigger and bigger! (Translated by Wang Huixin, Fathom Language Limited)

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