August 30, 2013: Quite a few students and their parents are choosing digital products in Shapingba District, Chongqing.

CHONGQING (CQNEWS) -- With the start of the new term, digital “three-piece suits” (mobile phone, computer and camera) are experiencing hot sales in some shopping malls and digital stores of Chongqing, with the sales volume seeing an increase of 40%.

In the electronic goods shops like Cyber, Suning and Gome, a mass of models including “recommended for students” and “necessary for students” are being advertised by usage and price requirements for students. For example, Asus Shop inside Suning in Jiefangbei has introduced main models at 3,000 -5,000 yuan, and high-end models at 6,000-7,000 yuan to meet students’ different needs, according a computer salesman.

At the same time, some stores have launched the promotion of “discount at admission tickets”. And in addition, the “back-to-school” period has also become the “prime time” for such e-business websites as JD, Dangdang and Amazon to launch promotions.

Many parents admit that these digital products are of little help for their children’s study. Parents choose to meet their children’s requirements to buy digital products just because it has become a trend. (Translated by Zhang Xi, Fathom Language Limited)