November 10th, 2013: The year-end customer feedback and sales promotion activity in a department store, located at Yuzhong District, Chongqing, attracts many customers.

CHONGQING (CQNEWS) -- The attractive promotion activities include 300 yuan e-coupon for orders over 300 yuan and 70% - 90% off of women’s brand clothing. In 2012, the sales volume of Tmall, an online procurement site, was higher than expected and astonished the offline retailing industry. To meet the challenge, the traditional retailers, such as that in home furnishing, department stores and household appliances, launched their own promotional activities in advance with different methods and unprecedented discounts this November. (Translated by Li Li, Fathom Language Limited)