CHONGQING (CQNEWS) -- An activity themed on promoting financial knowledge among tens of thousands of families in 2013 hosted by Chongqing Municipal Banking Regulatory Commission was launched on September 1. Forty Banking financial institutions will help consumers resolve their problems in the next month.

In recent years, new financial products have been increasingly used lots of jargon and obscure terminology. Therefore, consumers can hardly make well-rounded judgments upon suitable financial products, and their weak position has become more obvious, according to the head of Chongqing Municipal Banking Regulatory Commission.

The activity will aim to enhance consumers’ knowledge and confidence by introducing basic banking financial knowledge to the public. The campaign will be divided into 8 categories, namely: personal loans, credit cards, debit cards, bank financing, electronic banking, self-service equipment, commission agent business and illegal fund-raising.

Over 40 financial institutions will participate in the campaign including banks and trust companies. Except at main locations in Xiexin Starlight Times Square and Jiaochangkou SML Center in September 1, more than 4,300 banking outlets in Chongqing will take part and display information on the campaign. In addition, each banking financial institution will set up over 80 mobile publicity stands located in places such as large-scale residential communities and schools, to deliver promotional materials. (Translated by Yu Ting, Fathom Language Limited)